Original Quick football shirt AZ Alkmaar 2010/11

In the 2010/11 season, AZ played in the Eredivisie. AZ also participated in the tournaments for the KNVB Cup and the UEFA Europa League this season.

After a bad start to the competition (three points from the first five games), AZ finally managed to finish fourth and the goal of qualifying for European football was achieved. Because of this fourth place, AZ played in the third preliminary round of the Europa League in the 2011/12 season. In the KNVB Cup, AZ was eliminated by Ajax in the eighth final. In the Europa League, AZ (as group head) reached the group stage, but was eliminated in this.

This season was the first of the three-year plan presented in June with which AZ should be made healthy, after the bankruptcy of main sponsor and owner DSB Bank and DSB Beheer in October 2009. After the 2012/13 season, AZ must be completely debt-free and back on track according to plan. can stand on their own feet.

On December 1, 2010, AZ was classified in category 1 by the license committee of the KNVB. Clubs in this category had to draw up an action plan and have the budget in order within three years, on pain of points being deducted, for example. The reigning champions of 2009 thought it should have been classified in category 2 on the basis of the budget, but appealed the decision in vain.

Over the 2009/10 season, AZ achieved a profit of 5.9 million euros. These additional revenues came mainly from the UEFA Champions League. "All announced transfers have been realized. AZ has a healthy balance sheet and hardly any debts," the club management said. AZ was unlucky that the KNVB stuck to June 1 as the reference date. Just on that day, the trustee transferred shares to AZ, with which the club could demonstrate that it had come out of the danger zone financially.

On December 8, AZ took measures against Jonathas because of his unauthorized absence. The striker, who has scored three times in eleven league games so far, left for Brazil on November 8 with permission from the Alkmaarder club to assist his sick mother, but he stayed away longer than had been agreed without contacting. AZ then sent scout José Fortes Rodriguez to South America to visit the 21-year-old attacker. Jonathas confessed to putting his interests ahead of the club's. AZ did not accept the attacker's behavior and fined him. Moreover, his salary was withheld for the period in which he was not in Alkmaar.