Original Nike football shirt USA World Cup 2010

The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams. It took place in South Africa from 11 June to 11 July 2010. The bidding process for hosting the tournament finals was open only to African nations. In 2004, the international football federation, FIFA, selected South Africa over Egypt and Morocco to become the first African nation to host the finals.

The matches were played in 10 stadiums in nine host cities around the country, with the opening and final played at the Soccer City stadium in South Africa's largest city, Johannesburg. Thirty-two teams were selected for participation via a worldwide qualification tournament that began in August 2007. In the first round of the tournament finals, the teams competed in round-robin groups of four teams for points, with the top two teams in each group proceeding. These 16 teams advanced to the knockout stage, where three rounds of play decided which teams would participate in the final.

In the final, Spain, the European champions, defeated third-time losing finalists the Netherlands 1–0 after extra time to win their first world title. Spain became the eighth nation to win the tournament and the first European nation to win a World Cup hosted outside its home continent: all previous World Cups held outside Europe had been won by South American nations. They are also the only national team since 1978 to win a World Cup after losing a game in the group stage. As a result of their win, Spain represented the World in the 2013 FIFA Confederations Cup. Host nation South Africa and both 2006 World Cup finalists Italy and France were all eliminated in the first round of the tournament. It was the first time that the hosts had been eliminated in the first round. New Zealand, with their three draws, were the only undefeated team in the tournament, but they were also eliminated in the first round.